Who are we?

We Thrive was born out of over 20 years running an accounting practice and working predominantly with SME’s.

Hi, I am
Rod Thompson.

I believe that life is a journey and one that should be embraced to ensure you get as much out of it as possible.

My journey so far has taken me from growing up in the Southern Tablelands in NSW with a love of all things outdoors, especially sport. Sport and adventure have been central to my journey. Playing rugby and living overseas at a young age taught me many of life’s lessons. After 4 years in London, I came home to start the next stage of my journey.

I enrolled into university in 1993 and a year later got married and started a corporate career.  With the birth of my first child, I made the decision that the corporate world wasn’t for me and in 1999 set out on a new path setting up my own accounting practice.

I am an accountant and member of CPA Australia. For more than 20 years I successfully ran my public practice accounting firm looking after hundreds of SME’s. In March of 2021 I sold the practice to start a new journey.

As someone who wears many hats, a husband, father of two daughters, farmer, director, son, brother, uncle, traveller, poor golfer, lover of all sports, and good food matched with a beer or wine, I appreciate how valuable time is.

Work life balance is integral in how I live my life, and I would like to help you achieve your balance.

During the 20 years of running my practice I identified a need for SME’s to have access to the same type of professional help that larger businesses have access to; Financial Controllers, Board members, trusted advisers and business coaches. Unfortunately, the commercial reality is that most SME’s do not have the surplus cash flow to  afford these services. It therefore falls upon Directors and owners to assume these roles, as well as the day to day running of the business.

We Thrive offers an affordable solution to this Catch 22, rock and a hard place, without you having to compromise on the quality of advice.

Our primary role is that of a Virtual Financial Controller. This is matched with support that you would normally get from a Board, offering independent advice on key business decisions. We also help you focus on the strategic part of your business, working with you to develop your Business Plan – and we are by your side to ensure it is implemented.

Having been in the seat you currently sit, I understand the challenges you face. With We Thrive you will be working closely with people who understand you and always have your back.

Our Core Purpose: Building sustainable and scalable businesses


Our values come from our identity , beliefs and habits which drive our behaviour and actions


We care, with commitment & respect


Intelligently making brave, yet responsible choices


Constant and never-ending improvement


The discipline to adapt and succeed


Loving what we do